Social Media Management
Social Media Management
You’re probably familiar with social media channels like Facebook or Twitter, but are you aware of how these platforms are used to grow your small business? Social media plays an important role in effectively reaching your target market, engaging your audience, and increasing brand awareness.
Social media management allows you to experience significant results that are more cost-effective than traditional marketing tactics like billboards or TV ads. However, posting quality content consistently takes time and effort and skill that some small businesses don’t have to implement effective campaigns. That's where Points 2 Marketing comes in!
Why Should You Utilize Social Media Marketing for Your Business?
Why Should You Utilize Social Media Marketing for Your Business?
- 3.2 billion people use social media around the world
- Consumers spend an average of 2 hours on social media each day
- 70% of consumers expect brands to have a social media presence
- Social media is a powerful platform for gaining solid reviews
- 59% of Americans think that customer service through social media has made it easier to get questions answered and issues resolved
- 74% of Twitter users follow small businesses to get product updates
- YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the US
- 93 percent of pinners have used Pinterest to plan a future purchase
“A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.”
- Guy Kawasaki, Chief Evangelist, Canva